About Us

Inspired by the timeless elegance of Tuscany, Italy, TUSCA is a Malaysian-based fashion brand that artfully blends traditional batik with modern design. Founded in 2014 by its owner while working in Bandung, Indonesia, TUSCA initially focused on innovative batik creations. In 2016, the brand expanded its focus to men’s batik, offering a variety of designs and colours tailored to appeal to younger generations and all age groups.

Today, TUSCA offers an extensive collection of high-quality, stylish apparel for men, women, and children, including meticulously crafted batik series, elegant shirts, and fashionable kurtas. The brand caters to a diverse audience with varied fashion preferences, providing versatile pieces suitable for any season or occasion.

TUSCA is committed to delivering a seamless online shopping experience through its user-friendly website, complete with detailed product descriptions that facilitate easy purchasing decisions. The brand actively engages with its audience on social media platforms such as Facebook, Instagram, and TikTok, cultivating a loyal community and strong customer relationships. Strategic promotions, including regular sales and attractive discounts, further enhance customer satisfaction and loyalty.

Looking ahead, TUSCA aims to strengthen its market position by expanding its product lines to include footwear and accessories, intensifying digital marketing efforts, introducing a customer loyalty program, promoting sustainability initiatives, and broadening international shipping options. These initiatives are designed to boost brand visibility, enhance customer engagement, and drive sustainable growth in an increasingly competitive marketplace.